Mercedes-Benz 4MATIC
When every other auto maker was showcasing how their all-wheel drive technology conquered the weather, Mercedes-Benz took a more human approach. This campaign focused on where the technology takes you and the special moments you experience when you get there.
4MATIC microsite
Magazine double page spreads
As the campaign evolved, we partnered with Instagram influencer Tom Parker to bring a special moment to the rest of Canada – the sun rising after 30 days of darkness in the far North.
“A MOMENT OF SUN”
60s YouTube Pre-roll
2018 Google Awards – Best Performing Ad
Instagram Posts
